Sign up to save your podcasts
Or
Share Using reader data to inform law firm marketing and business development
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Using reader data to inform law firm marketing and business development
Adrian Lürssen is the VP of Strategic Development and Co-Founder of JD Supra, a digital media company that helps professionals increase their visibility. Before JD Supra, he was Yahoo!'s 28th employee and built the company's first team of writers and editors. In the last 12 years, he has used his experience as a content strategist and writer to help countless organizations create online engagement with their prospective client base. Adrian loves the startup life, poetry, and Chinese teas.
In this episode…When it comes to content, quality beats quantity hands down. With more and more firms putting out their own content on topics like COVID-19 guidelines, HIPAA, social justice and civil rights, it can be hard to guess what your readers really want.
Unless you're Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra, who understands the importance behind tracking what your readers want and giving it to them. Adrian has spent the last 12 years working with firms to broaden their readership and build connections that align with their view of success.
In this week's episode of Spill The Ink, Michelle Calcote King sits down with Adrian Lürssen, Co-Founder, and VP of Strategic Marketing at JD Supra. They discuss new trends in content marketing and strategy, what it means to use data from your readers to draft captivating articles, and how to align your goals with your content. Adrian also shares examples of what personalized content can do for your firm and how simplified language goes a long way in the legal industry. Find out more about the data points you should be looking for in this episode of Spill The Ink.
View all episodes
By Michelle Calcote King
3
11 ratings
Adrian Lürssen is the VP of Strategic Development and Co-Founder of JD Supra, a digital media company that helps professionals increase their visibility. Before JD Supra, he was Yahoo!'s 28th employee and built the company's first team of writers and editors. In the last 12 years, he has used his experience as a content strategist and writer to help countless organizations create online engagement with their prospective client base. Adrian loves the startup life, poetry, and Chinese teas.
In this episode…When it comes to content, quality beats quantity hands down. With more and more firms putting out their own content on topics like COVID-19 guidelines, HIPAA, social justice and civil rights, it can be hard to guess what your readers really want.
Unless you're Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra, who understands the importance behind tracking what your readers want and giving it to them. Adrian has spent the last 12 years working with firms to broaden their readership and build connections that align with their view of success.
In this week's episode of Spill The Ink, Michelle Calcote King sits down with Adrian Lürssen, Co-Founder, and VP of Strategic Marketing at JD Supra. They discuss new trends in content marketing and strategy, what it means to use data from your readers to draft captivating articles, and how to align your goals with your content. Adrian also shares examples of what personalized content can do for your firm and how simplified language goes a long way in the legal industry. Find out more about the data points you should be looking for in this episode of Spill The Ink.