Research results can take a PR campaign to another level, increasing its credibility and giving a campaign something new to communicate to the industry, which is unique from its competitors.

From how to begin the first stage of a research project, to defining your audience and carefully developing your research questions, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, discuss the ins and outs of how to successfully use research in a PR campaign.