Welcome to Season 2 Episode 1 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going!Episode Host - Abhijeet Vijayvergiyahttps://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/Episode Guest - Sid Kumarhttps://www.linkedin.com/in/siddarthkumar/Podcast Details:Podcast page - https://bit.ly/3UznQ4USpotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details:Customer retention has always proved to be an excellent way to boost revenue growth. Acquiring new customers can be expensive and time consuming. There are studies that have found that retaining existing customers can cost 5-10 times less than acquiring new customers.While new customers are important, in current times when revenue leaders are being asked to “do more with less”, focusing on existing customers can prove as a survival tactic in current times of uncertainty. And RevOps plays a crucial role in driving this retention and reducing customer churn.Let’s explore more on this topic with our guest today. We are joined by Sid Kumar who is the SVP of RevOps at HubSpot. Sid has been cited among the Top 100 RevOps Leaders of our times. He has more than 2 decades of experience in driving revenue growth and profitability for businesses. He has a passion for building, scaling and leading high velocity go-to-market organizations to accelerate revenue growth.Let's hear it from Sid! Want to learn more about Nektar?Talk to our team - https://bit.ly/3MishjZ