In this episode, Josh & Bosco discuss how social media can be used for lead generation. The speaker highlights that people often have small problems that they don't address immediately, but eventually these problems become bigger and more urgent. This is when people are more likely to take action and seek solutions. Social media can be a powerful tool for bringing these problems to the forefront of people's minds and encouraging them to take action.

Key Takeaways

• Social media can be used to generate leads by reminding people of problems they have been putting off.
• When people see an ad for a solution to a problem they are aware of, they are more likely to take action.
• Social media can be used to target specific demographics with relevant ads.