Social Media isn't just a place to share nice-looking pictures and stories. Used correctly, it can be a powerful tool to jumpstart your business and raise awareness at the beginning; attaining much needed early adopters. But of course, it doesn't just stop there, year after year social media continues to become more relevant in our everyday lives. Marybeth Dela Cruz, co-founder and brand strategist of Paper Pens Co., explores how to leverage social media to grow your startup.