To kick off season 3 of our podcast, I have invited my longtime friend Mack Collier, Digital & Marketing Strategist, to join me on today’s show.

The idea of this episode came from a share that Mack did on Twitter. We know the fine line we need to straddle in order to successfully sell using social media, and the traps you need to avoid by not looking like all you are asking people to do is buy, buy, buy. This is particularly challenging for the online store owner. Mack has a perfect selling funnel to use with this strategy. Tune in as he shares it with us.

You will find a full transcript at the end of this post.

We chatted about:

* Creating customer-centric content that focuses on a passion point that relates both to your customer and your services or product

* How this content path focuses on your product or services’ passion point

* Providing content that specifically explains exactly what your products or services offer

* When to start the sell and still keep it from being the hard sell

And lastly, I asked Mack about his recent tweet where he said he was looking at LinkedIn more seriously and why he has decided to use it for some of the strategies he is now using on Twitter.

Here are some other podcast episodes that talk about social and your online store:

Instagram vs. Pinterest for Online Shop Owners and Retailers

Scheduling Social for Your Online Store

Twitter for Online Retailers with Dustin Stout

The Combined Power of Sales Funnels and Facebook for Your Online Store

How to Manage Customer Relationships on Twitter with Gini Dietrich

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Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 99 September 4 2017

Bob Dunn: Hey, Mack, welcome to the show.

Mack Collier: Hey, Bob, thanks for having me. Appreciate it.