Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers can use technology and CRM tools to personalize the digital student journey, both online and offline. Listen now.

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