This episode’s guest is Sukumar Muthya, EVP of Loyalty at Ansira. Over the past 9+ years with Ansira, Sukumar has been dedicated to loyalty program design, program management and technology selection.  Listen as we take a deep dive into integrated loyalty and how it goes beyond loyalty programs. Gain important insights from Sukumar’s extensive knowledge of customer touchpoints and how they can be improved through technology and building loyalty into a brand's overall stack to provide a holistic view of consumer experiences and demand generation.