For long, it has not only enabled robust economic growth but also acted as a guard against the vagaries of global economic trends and cycles of low or high public investment.

Moreover, according to a report by the World Economic Forum, consumer spending in the country is expected to quadruple by 2030 to become a $6 Tn opportunity.

Overall perception and future expectations regarding consumer spending are on a decline, and growth expectations in both FMCG and automobile sectors remain subdued.

During times of challenging economic environment, companies need to increase their marketing efforts to manage and exploit new market conditions.

Therefore, companies need to adopt technological solutions which can deliver customer insight, forensic marketing capability and precise execution, while enabling cost savings across the value chain. | To read full story, visit https://startuparound.com/read/1574604032.2979443/Using-Technology-To-Save-Marketing-Spends-And-Improve-Bottom-Line?ref=audio_experience