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As a copywriter, I LOVE testimonials…

They’re better than anything I can write.

More believable, more compelling.  The prospects connect with them more, and are more likely to buy because of testimonials than because of anything I would write.

And so I very proactively work to get as many testimonials (or reviews) as possible.

And, in fact, we just built a huge reviews page on BTMSinsiders to feature all the 5-star reviews and testimonials.

Which had me thinking, I should share a little lesson with you in today’s episode…

Check out today’s episode for some thoughts on using testimonials in marketing…

Yours for bigger breakthroughs,

Roy Furr