351 - Using Testimonials to Grow Your Membership

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel.

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership.

In this episode:

What makes for a good quality testimonial

Best practices for requesting testimonials from your members

Which format of testimonial works best?

Specific ways to use testimonials in marketing your membership