Ross Benton, Director in Opportune LLP’s Process & Technology practice, and Chris Baker, Production Manager at Ensign Natural Resources, discuss why integrating Salesforce’s CRM and cloud-based solutions can transform business operations quickly and efficiently, why Salesforce integrations allow companies to maximize opportunities through data-centric decision-making, and why Salesforce offers a customizable, out-of-the-box solution for improving business operations, and more. For more podcasts from Opportune, visit https://opportune.com/insights/podcast.