You already know how important listening is in sales, and you know how much I like to explore neuroscience in sales. More specifically, behavioral neuroscience and how the brain affects buying behavior.

This week we are going to put the two together as we discuss the five listening styles, or preferences to help you see what your listening filters are. What you focus on and what you filter out during a sales conversation with a prospect so you can use your awareness of your behavior to get new results from yourself.