Author Laura Busche joined me for a conversation about startup

branding. Her book is based on the Lean StartupTM Principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O'Reilly.Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands

that generate conversion. You’ll find over 100 DIY branding tactics and

inspiring case studies, and step-by-step instructions for building and

measuring 25 essential brand strategy ingredients, from logo design to

demo-day pitches, using The Lean Startup methodology’s

Build-Measure-Learn loop.Business901 iTunes Store

Mobile Version

Android APP

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook