Marketing Genius

Using the Old Sales Technique 2-134


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Why "Feel, Felt, Found" Doesn't Work with Today's Consumers

 In the ever-evolving landscape of sales and marketing, techniques that once proved effective have become outdated and ineffective. One such method is the "feel, felt, found" technique, a classic sales approach that has lost its luster in today's consumer-driven world. While this technique may have worked wonders in the past, it now faces several significant challenges in resonating with modern consumers. In this podcast, I hope to explore why the "feel, felt, found" approach is no longer as effective as it once was.


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Marketing GeniusBy Dick Wagner