
Sign up to save your podcasts
Or
In How Clients Buy, Tom McMakin and Doug Fletcher present seven elements that must be present before a prospect will be ready to buy a professional service. They must
Like the essential ingredients for making bread, Tom asserts these Seven Elements represent a mutually exclusive and collectively exhaustive (“MECE”). Consequently, they constitute a list of essential ingredients for business development success. Using the Seven Elements, you can conduct a self-assessment at the firm, practice, or personal level to gauge your relative strengths and weaknesses.
Take this self-assessment to identify your relative strengths and weaknesses and benchmark your results against peer firms. Complete the survey, and we’ll send you two free copies of How Clients Buy.
by Tom McMakin
The post Using the Seven Elements as a Diagnostic Tool appeared first on How Clients Buy.
In How Clients Buy, Tom McMakin and Doug Fletcher present seven elements that must be present before a prospect will be ready to buy a professional service. They must
Like the essential ingredients for making bread, Tom asserts these Seven Elements represent a mutually exclusive and collectively exhaustive (“MECE”). Consequently, they constitute a list of essential ingredients for business development success. Using the Seven Elements, you can conduct a self-assessment at the firm, practice, or personal level to gauge your relative strengths and weaknesses.
Take this self-assessment to identify your relative strengths and weaknesses and benchmark your results against peer firms. Complete the survey, and we’ll send you two free copies of How Clients Buy.
by Tom McMakin
The post Using the Seven Elements as a Diagnostic Tool appeared first on How Clients Buy.