Building a personal brand can stem from a lot of different activities. It’s all about what you want to achieve. LinkedIn has become one of the most popular channels to introduce yourself and let people know who you are. But some people do it only for the “likes” and never really connect with people.

So, how do you use LinkedIn as a way to truly engage with the audience? In this episode of Rep Your Brand, Nick Bennett welcomes Sam Kuehnle, VP of Demand Generation at Refine Labs. Nick and Sam get into what makes content appealing to a specific audience, identify ways to connect with people, and explain how you can get started with creating your own content to help you stand out on LinkedIn.