Season 01 Episode 11                                              32:17
In this episode, John unveils the power of trade secrets for your business. This episode answers questions like: What are trade secrets? How do you protect trade secrets? How to leverage trade secrets in business? And even how to create new trade secrets for your business.

Season 01 Episode 11 32:17 In this episode, John unveils the power of trade secrets for your business. This episode answers questions like: What are trade secrets? How do you protect trade secrets? How to leverage trade secrets in business? And even how to create new trade secrets for your business.

Season 01 Episode 11&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 32:17
In this episode, John unveils the power of trade secrets for your business. This episode answers questions like: What are trade secrets? How do you protect trade secrets? How to leverage trade secrets in business? And even how to create new trade secrets for your business.

Using Trade Secrets to Create Tremendous Value

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
&bull; How to create inventions that are new, useful, and non-obvious&bull; Using creativity tools to solve problems in business and innovation&bull; Ways to build or strengthen an intellectual property portfolio strategically&bull; Why you want to keep patents and trade secrets as an employee, manager, or executive&bull; Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions&bull; And much more...

Business

Technology

Investing

Business News

Tech News

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories). You will learn: • How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
• How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

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Using Trade Secrets to Create Tremendous Value

Using Trade Secrets to Create Tremendous Value