Triggered emails are marketing emails that are initiated from a specific behavior, action, or preference.

Beyond providing you with another touchpoint to interact with your customers, triggered emails are a great marketing tool for a number of reasons.

Let’s take a look at three benefits companies can expect to gain by using triggered emails.

When compared to other email marketing tactics, such as newsletters and one-off promotional content, triggered emails boast impressive open and click-through rates.

Are triggered emails right for your strategy? | To read full story, visit https://startuparound.com/read/1582774207.5323021/Using-Triggered-Email-Campaigns-To-Engage-Your-Subscriber-List---Young-Upstarts?ref=audio_experience