On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.

Join them as they discuss the following:

- People base their decisions on values.

- Often people who aren’t in the same demographic share the same values.

- How understanding people’s values can help in the world of business, human resources, marketing and politics.

- Demographics and psychographics only describe people and their actions. They don’t describe their inner experiences.

- Why do marketers keep using demographics if few people conform to a demographic?

- The three questions that can uncover anyone’s values.

- How we should wake up each day knowing we will be wrong about something — it’s liberating. 

Resources mentioned:

David Allison - https://www.linkedin.com/in/davidallisoninc/?originalSubdomain=ca

David Allison | Twitter - @DavidAllisonInc

The Valuegraphics Research Company - https://www.linkedin.com/company/valuegraphicsresearchcompany/

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