Car buyers often research their choices online before they even set foot in a dealership....causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer's upper-funnel marketing strategy can have a big impact on lower-funnel lead conversion results. Watch this brief video to hear how top dealers, dealer groups and agencies are using video to dramatically improve their digital lead conversion--improving local sales effectiveness and franchise value.