Sign up to save your podcasts
Or
Share Using Video to Market Your Candle Business | Special Guest Logan Tremellen
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Using Video to Market Your Candle Business | Special Guest Logan Tremellen
Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it.
Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.
This episode is a little different- our first one with a guest! Please welcome our good friend Logan Tremellen, owner of Tremellen Media House, and host of the Defying Odds Podcast! Logan is one of the videographers that we use to help us market our candle company.
Today we are talking to Logan about how you MUST use video to market your business!
Resources:
Tremellen Media House: https://www.tremellenmediahouse.com/
Defying Odds Podcast: https://www.youtube.com/@LoganTremellen
We are now available on Apple Podcasts and Spotify
Timestamps:
0:24 Logan's background
3:01 Using video to deliver value
5:04 Why do businesses need to use video for marketing?
5:45 Scaling opportunities with video
6:45 The algorithms are pushing video
7:00 How long should a video be?
7:55 Using one video to make dozens of pieces of content
8:35 Tips for businesses getting started: add value
11:15 How do you know if you should hire someone to help you make content?
12:51 Consistency matters
13:30 Which platform should you start on?
15:40 What kind of content should a business make?
17:15 What should you look for when hiring a videographer?
19:38 Staging matters for our candle shoots
Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.
Key moments
View all episodes
4.5
2020 ratings
Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it.
Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.
This episode is a little different- our first one with a guest! Please welcome our good friend Logan Tremellen, owner of Tremellen Media House, and host of the Defying Odds Podcast! Logan is one of the videographers that we use to help us market our candle company.
Today we are talking to Logan about how you MUST use video to market your business!
Resources:
Tremellen Media House: https://www.tremellenmediahouse.com/
Defying Odds Podcast: https://www.youtube.com/@LoganTremellen
We are now available on Apple Podcasts and Spotify
Timestamps:
0:24 Logan's background
3:01 Using video to deliver value
5:04 Why do businesses need to use video for marketing?
5:45 Scaling opportunities with video
6:45 The algorithms are pushing video
7:00 How long should a video be?
7:55 Using one video to make dozens of pieces of content
8:35 Tips for businesses getting started: add value
11:15 How do you know if you should hire someone to help you make content?
12:51 Consistency matters
13:30 Which platform should you start on?
15:40 What kind of content should a business make?
17:15 What should you look for when hiring a videographer?
19:38 Staging matters for our candle shoots
Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.
Key moments