Welcome to The Cashflow Project! In this episode, we chat with Coach Doug Peacock, CEO of Peacock Wealth Group and former football coach turned personal finance expert. Doug shares how coaching shaped his approach to helping families master the “personal cash flow game.”

He reveals why most Americans play a financial game they don’t fully understand, the pitfalls of student loans, and strategies for funding college without wrecking retirement. Doug also explains how dividend-paying whole life insurance can be a powerful wealth tool—just like banks and top investors use.

Packed with practical tips and fresh perspectives, this episode is a must-listen for anyone ready to crush debt, grow tax-exempt cash flow, and take control of their financial future.

[00:00] Efficient College Funding Expert

[05:37] "Winning Hawaii Trip While Teaching"

[09:12] "Demystifying Finance for Americans"

[12:58] "Unwinnable Game of Unknown Rules"

[14:49] "Building Wealth Independently & Tax-Free"

[18:46] Off-Radar Tax Strategy Unveiled

[22:06] Taxes: The Overlooked Retirement Drawback

[23:56] Real Estate and Tax Advice

[27:31] Bank Failures vs. Insurance Stability

[31:42] "Optimized Whole Life Policy Benefits"

[34:08] Insurance vs. Investment: Tax Implications

[37:52] Privacy-First Investment Approach

[42:39] "Non-Aggressive Financial Coaching Approach"

[45:21] Connect with Honolulu Multifamily Group

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