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Using XR to Change Everything (Without Changing Anything) with Lance-AR's Lance Anderson
Today's guest, Lance Anderson of
Lance-AR, got tired of seeing so many XR providers only help clients
achieve their stated ROI goals, then leaving them to their own
devices to scale. Lance helps those companies today, by understanding
the need to marry emerging tech with legacy systems, so disruptive
tech doesn't seem so disruptive.
Alan: Coming up on the XR for
Business Podcast, today we're speaking with Lance Anderson, founder
and CEO of Lance-AR, a consulting and services company for enterprise
AR space, focused on helping organizations scale deployment. We'll be
learning about the challenges and learnings from his experience. All
that and more on the XR for Business Podcast. Lance, welcome to the
show.
Lance: Hey, great, thanks for
having me on.
Alan: My absolute pleasure. It's
very exciting to meet somebody as passionate as you are about
bringing augmented reality to the enterprise. But before we start,
explain how you got here and what is it you do for customers?
Lance: Sure. So I'm coming from
-- let's just round it down, let's call it 15 years -- in the
enterprise space selling software and services and automation, things
like that. Ended up at Vuzix in 2015 and had a great run with those
guys. Late 2018 I left Vuzix and started Lance-AR, because I was just
frustrated. Frustrated with the lack of companies deploying augmented
reality at scale. Everybody talks about the dizzying ROIs that are
out there to get, and all the wonderful things and advantages that
this technology brings. Yet no one was deploying at scale and I had
this unique position at Vuzix -- because there are so few hardware
providers -- that we were able to see thousands of pilots and POCs,
in all different regions and different use cases. And we just saw so
many of those either fail, sputter, or just kind of evaporate. So I
wanted to take all that knowledge and bring it to the enterprise
space and see if we could turn some things around. That's why
Lance-AR came about. And really what we do now is we connect
enterprise users, AR hardware manufacturers and AR software
providers, the problem solvers. We connect them all in an agnostic
way, and try to make sure that these folks are set up in the right
way for success, that they have a strategy for achieving success and
then for taking success and moving it into what I would call scale
deployment. So success could be a five unit pilot, but I don't
consider it success until it's 500 units or a 1,000 units rolling to
the company. So that's in essence, what we do.
Alan: That's amazing. My first
thought when you were talking about the challenges and pitfalls of
getting caught in what they call "pilot purgatory" would be
if you had to kind of focus on the five main things or six main
things, what are those main challenges that make it so difficult to
go from pilot to scale?
Lance: Everybody's at fault,
frankly. So I've done a lot of sales and marketing in my day. The
marketers in our industry are at fault. Promising future worlds today
that just aren't quite possible. There's fault in the hardware
manufacturers.
Alan: We've got to call out
Microsoft on making videos that people will go, "We want that!"
Lance: It was Microsoft, SAP did
one in 2014.
Alan: Everybody's been making
these beautifully Hollywood produced videos on "Look at what you
can do with AR!" And then they put the glasses on and are like,
"Well, why is the view cut off?" They're like, "Oh,
yeah. Well, about that..."
Lance: Not really. Not really.
Well, almost. Use your imagination.
Alan: "Why is it getting
hot on my head?" You're like, "Ah, well, you know..."
Lance: Yeah, yeah. And I look at
it like it's like
View all episodes
By Alan Smithson from MetaVRse
4.5
1212 ratings
Today's guest, Lance Anderson of
Lance-AR, got tired of seeing so many XR providers only help clients
achieve their stated ROI goals, then leaving them to their own
devices to scale. Lance helps those companies today, by understanding
the need to marry emerging tech with legacy systems, so disruptive
tech doesn't seem so disruptive.
Alan: Coming up on the XR for
Business Podcast, today we're speaking with Lance Anderson, founder
and CEO of Lance-AR, a consulting and services company for enterprise
AR space, focused on helping organizations scale deployment. We'll be
learning about the challenges and learnings from his experience. All
that and more on the XR for Business Podcast. Lance, welcome to the
show.
Lance: Hey, great, thanks for
having me on.
Alan: My absolute pleasure. It's
very exciting to meet somebody as passionate as you are about
bringing augmented reality to the enterprise. But before we start,
explain how you got here and what is it you do for customers?
Lance: Sure. So I'm coming from
-- let's just round it down, let's call it 15 years -- in the
enterprise space selling software and services and automation, things
like that. Ended up at Vuzix in 2015 and had a great run with those
guys. Late 2018 I left Vuzix and started Lance-AR, because I was just
frustrated. Frustrated with the lack of companies deploying augmented
reality at scale. Everybody talks about the dizzying ROIs that are
out there to get, and all the wonderful things and advantages that
this technology brings. Yet no one was deploying at scale and I had
this unique position at Vuzix -- because there are so few hardware
providers -- that we were able to see thousands of pilots and POCs,
in all different regions and different use cases. And we just saw so
many of those either fail, sputter, or just kind of evaporate. So I
wanted to take all that knowledge and bring it to the enterprise
space and see if we could turn some things around. That's why
Lance-AR came about. And really what we do now is we connect
enterprise users, AR hardware manufacturers and AR software
providers, the problem solvers. We connect them all in an agnostic
way, and try to make sure that these folks are set up in the right
way for success, that they have a strategy for achieving success and
then for taking success and moving it into what I would call scale
deployment. So success could be a five unit pilot, but I don't
consider it success until it's 500 units or a 1,000 units rolling to
the company. So that's in essence, what we do.
Alan: That's amazing. My first
thought when you were talking about the challenges and pitfalls of
getting caught in what they call "pilot purgatory" would be
if you had to kind of focus on the five main things or six main
things, what are those main challenges that make it so difficult to
go from pilot to scale?
Lance: Everybody's at fault,
frankly. So I've done a lot of sales and marketing in my day. The
marketers in our industry are at fault. Promising future worlds today
that just aren't quite possible. There's fault in the hardware
manufacturers.
Alan: We've got to call out
Microsoft on making videos that people will go, "We want that!"
Lance: It was Microsoft, SAP did
one in 2014.
Alan: Everybody's been making
these beautifully Hollywood produced videos on "Look at what you
can do with AR!" And then they put the glasses on and are like,
"Well, why is the view cut off?" They're like, "Oh,
yeah. Well, about that..."
Lance: Not really. Not really.
Well, almost. Use your imagination.
Alan: "Why is it getting
hot on my head?" You're like, "Ah, well, you know..."
Lance: Yeah, yeah. And I look at
it like it's like