For nine years, Ford Motor Company has been trying to understand trends and attitudes of consumers with its annual Ford Trends report. With the unexpected COVID-19 pandemic affecting Americans and people worldwide, one might expect a largely negative outcome for the survey. But, Sheryl Connelly, Ford's global consumer trends and futuring manager points out some optimism they were able to find. Not to mention, working from home means we may be using our cars for a quiet business call - or just to escape.

In this episode, we spend some time learning about some of the conclusions discovered in the global survey of 14 countries conducted in fourth quarter 2020. We also spent some time with Sheryl discussing autonomous vehicle development and Ford's perspective on emissions. Click and have a listen!

Episode Resources

The 2021 Ford Trends report: https://corporate.ford.com/microsites/fordtrends/index.htmlhttps://corporate.ford.com/microsites/fordtrends/index.html

FORD ACQUIRES ICONIC MICHIGAN CENTRAL STATION AS CENTERPIECE OF NEW DETROIT CAMPUS TO USHER IN FORD’S SMART, CONNECTED FUTURE:

https://media.ford.com/content/fordmedia/fna/us/en/news/2018/06/19/ford-acquires-iconic-michigan-central-station.html#