Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about using your own name in or as your podcast’s name. If you’ve heard of Tim Ferriss or Joe Rogan, then you’ll know what we’re talking about here. Podcasts that are named after their hosts generally have one thing in common – the host already had an audience *before* they started the podcast. These names offer no hints about the show's content. If you've never heard of Tim Ferris, his show could be about literally anything. As it happens, the podcast is about “interviewing world-class performers” in all fields, linking together the similarities and routines that connect them. If nobody knew Tim Ferris, he'd probably have put a bit more description into his title. Something like “How to be World Class” would certainly catch the eye of his target audience. Bottom line? If you already have a strong personal brand then this can work well for you. If you’re a bit more early-stage, though, then opt for a more descriptive podcast name instead. For a more detailed look at choosing a name for your show, go to http://ThePodcastHost.com/Names