Niki shares her story of how she used her passion for numbers to help find her consulting niche.

After a background working in finance and working with financial advisors, Niki reveals not only how her value proposition has evolved but how she selects her ICP.

Niki has progressed with her consulting gig, whilst still working a full-time job.

She shares her ambitions and what drives her and the 3 core services she provides her clients. We dig into the why behind these core offerings.

Key learnings

• How her passion has helped identify her ICP
• The importance of iterating the type of clients you work for
• Her competitors are her biggest cheerleaders
• Taking on everything at the start is fine, but you need to laser in on what you want to do
• The impact of imposter syndrome has had on her progression

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