Salespeople are always on the hunt for ways to differentiate themselves, but many overlook one of the easiest things they can leverage in any sales conversation: their selling style. To learn how to systemize the way we leverage our own sales style as a differentiator, we sat down with Tim Kuehn, vice president of global sales and supply chain with ITS. He shared the same method he trains his team to use to ensure that they are leaning into what makes them different in every conversation. It's all in this week's episode of Bulletproof Selling!