From The Apprentice boardroom to building and exiting multiple businesses, Richard Woods has used his voice to create real‑world impact — for himself and for hundreds of entrepreneurs.

In this episode of Impact Through Voice, I sit down in the Dubai studio with Richard to unpack how he's:

• Grown, scaled, and sold several businesses (including a plumbing company he ran without ever touching a boiler)

• Built a fast‑growing outsourcing company, Sprint VA, scaling from 3 to 167 VAs in just 18 months

• Leveraged Africa as an underused outsourcing powerhouse to help business owners keep their phones ringing and inboxes pinging

• Turned his TV appearance on The Apprentice UK into a platform for personal brand, opportunity, and media work

• Recovered from a real‑time "freeze" on stage and what it taught him about preparation, courage, and being human on camera

You'll hear Richard and Lisa dive into:

• Why your elevator pitch can change everything — and how to craft one that actually makes people care

• The trap of doing everything yourself and how to step into the million‑dollar CEO role

• Richard's 13‑week LinkedIn content system that keeps you visible without burning out

• The power of story, emotion, and vulnerability in business communication

• How to transition from one‑to‑one work to one‑to‑many impact, without losing connection

If you're an entrepreneur, coach, or expert who knows you need to use your voice more boldly — on stage, online, or on LinkedIn — this conversation will give you both the inspiration and the strategy to step up and stand out.

Listen now to discover how to:

• Pitch yourself without feeling "too big for your boots"

• Turn your expertise into leveraged offers and scalable programs

• Build a personal brand that attracts clients, opportunities, and collaboration

🎙️ Impact Through Voice — empowering you to use your voice to change your life, your business, and the lives of others. SHOWNOTES:

02:57 The Importance of a Good Pitch

08:28 The Apprentice Experience

17:05 The Power of Storytelling in Business

26:59 Struggling with the Pitch

29:01 Handling Brain Freeze Moments

31:18 The Apprentice Experience

33:42 Business Ventures and Lessons Learned

36:24 Transition to Coaching and COVID Impact

38:50 Building a Scalable Coaching Business

45:23 LinkedIn Strategies for Personal Branding

51:37 Recommended Reads for Entrepreneurs