Wednesday, November 6, 2019

The Met's Primer, the Whitney's Mobile Guide, and The Shed's "At the Shed" functionality are three examples of modern web-based features considered and designed to support meaningful experiences across the traditional visit journey. From before, to during, to after, each of these tools reflect specific visitor needs as they come into contact with our institutions, and the art they hold.

Built upon considerable user feedback, and deployed through each Museum's website, these app-like experiences are designed to be supportive of what is truly useful for visitors. For the Met, this includes extensive consideration of where and how users are accessing interpretative content, and how it engages and prepares them. For the Whitney, how to break out of the limitations of a traditional inaccessible audio guide experience and expand to reach new audiences. And for The Shed, how to explain and support a fundamentally different range of cultural experiences in a positive, affirming, and clear manner.

Session Type60-Minute Session (Professional Forum or Hands-on Demonstration)

TrackExperience

Key OutcomesAfter attending this session, participants will be able to understand the broad ideas and methodologies behind the visitor-centric projects each institution undertook. This will include aspects of product design, community outreach for user testing and feedback, and general website and app strategy. The presentations will touch on technical decisions, and methods of evaluation for launched features, that should assist others in similar web-based product development and planning.

Speakers

Session Leader : Colin Brooks, Senior Web Developer, Whitney Museum of American Art

Co-Presenter : Dan Michaelson, Partner, Linked by Air

Co-Presenter : Bora Shehu, Senior Manager of UX, Metropolitan Museum of Art