USL Chief Marketing Officer Greg Lalas joins us to discuss future plans for USL, pro/rel, story telling and growing the sport in this country.

0:00 Intro 1:19 Why USL 5:36 Obstacles and Opportunities 7:54 Driving TV Viewership 10:26 Creating Fans 16:47 2026 World Cup 20:36 Pro/Rel 30:31 Drive to Survive 39:28 Criticism of US Soccer Media 46:10 Alexi Lalas Secrets 49:51 Future of USL