Booking.com is a Dutch company that offers online services for booking hotels, flights, and other amenities. Booking.com sought to trademark their company name but their registration was denied by the U.S. Patent and Trademark Office on the grounds that the mark was generic—referring to a class of goods as opposed to a single producer. Booking.com appealed that decision and in a 2020 decision, the Supreme Court held that the mark could be registered since Booking.com could prove that the public saw the mark as referring to a specific company and not a class of goods. 

Lisa Blatt argued the case on behalf of Booking.com in front of the Supreme Court—the first in U.S. history to be argued on the phone due to the COVID-19 pandemic. Lisa runs the Appellate Litigation team at Williams & Connoly and was recently named one of the top ten women in litigation by Benchmark Litigation. Lisa had argued more cases than any woman in front of the Supreme Court—40.

Sarah Harris wrote the brief for Booking.com. Sarah recently joined the Appellate team at Williams & Connolly and recently argued her first case before the Supreme Court in Salinas v. U.S. Railroad Retirement Board. Sarah was named a "rising star" by the National Law Journal and has briefed and argued cases on all sectors of the law.

Link to the case: https://www.supremecourt.gov/opinions/19pdf/19-46_8n59.pdf

Enjoy!