Leasing vs buying, lease mileage, down payment size, online car buying, etc. 

Tom Barberi, Pete Philbrook, creating a good relationship with consumers, avoiding buyer's remorse, promise pricing, no comission sales staff, misconceptions about global automotive manufacturing, Subaru's 8-passenger vehicle, etc. 

Auto ads, local charity efforts, Mark Miller Subaru's dealership dog, 2-wheel drive trucks, etc.