Utah isn’t supposed to compete with L.A. or Texas — but it keeps doing it anyway. From the Jazz’s decades of success in one of the NBA’s smallest markets, to the Utes storming into the Big 12 as perennial contenders, to BYU’s never-ending streak of shocking the college football elite, the Beehive State has built a sports culture that flat-out defies logic. In this episode, we unpack why Utah keeps overachieving — tracing the underdog DNA that runs through every locker room and front office in the state.

We’ll explore how small-market economics force Utah teams to build smarter, how community and culture have become competitive advantages, and how leaders like Ryan and Ashley Smith are turning that mindset into a full-blown sports empire. From the Jazz and Utes to the Cougars and Mammoth, this is the story of a state that doesn’t just play catch-up — it sets the pace. Because in Utah, the odds have never mattered.

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