Go straight to the source for a taste of Utah County's rich agricultural history! In this episode, we sit down with Chad Rowley, a third-generation fruit grower and representative of Payson Fruit Growers, a co-op whose roots in the region date back to the early 20th century.

Chad provides a fascinating look at the history of cherries in Utah County, revealing how the unique microclimate near Utah Lake created the perfect conditions for growing the tart cherry. Learn about the challenges facing cherry growers today including the constant threat of urbanization that puts pressure on valuable farmland. Chad shares the successes of the co-op, which innovated decades ago by focusing on value-added products like their signature dried tart cherries and tart cherry concentrate.

Discover how being a part of Utah's Own has been a positive support system which includes helping to bring awareness to the Payson Fruit Growers high-quality, locally grown products with consumers who value Utah's agricultural heritage.

Finally, Chad gives us the outlook for the future, sharing his commitment to innovation, family values, and ensuring that the tradition of growing great Utah fruit continues for generations to come.