When is the last time you looked at Google Search Console for your website? Have you even set it up? With Google Search Console, you can find out what searches on Google are bringing traffic to your website.

How? Well, first, you have to set it up! From there you can scroll all the way down to the performance section to learn about your clicks, impressions, and position. Scrolling even further, you can see what impressions you aren’t utilizing—these are the opportunities you should be going after.