“Building a database of the people in your space that are the trade press and the media as well as your local business press is a really worthwhile exercise. It might feel a little tedious, but get that list and be constantly with news going out to them.

If you're able to go to them with trusted information, you're not just trying to sell, it's not a product pitch, you've got real true experts that they can speak to, you're going to become one of their go-to sources. ”

- Pam Boiros, CMO, MeQuilibrium

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