Lawrence Cisneros is the co-founder and CEO of DRNXMYTH, a venture-backed cocktail innovation company. DRNXMYTH creates perfect craft cocktails with the world’s best bartenders and bottles them fresh with their proprietary technology. Lawrence has closed financing from angel investors and foreign venture capitalists, formed complex joint ventures and partnerships, and developed new products in the highly-regulated industry of distilled spirits. He received his B.A. from SDSU, and J.D. from USC where he then became a licensed attorney in the State of California.

Lawrence shares how he went from wanting to be a lawyer to being an entrepreneur, the importance of capitalizing on a trend, and the importance of creating an enjoyable customer experience. Lawrence also goes into how important user generated content can be for scaling a business and how DRNXMYTH tapped into this powerful marketing tool. 

Check out this episode to hear more about:

• Sampling groups of people to determine where and how to sell a product
• Perks of setting up an e-commerce site at the beginning of a pandemic
• Finding strategic partnerships in unlikely places

To listen to this episode and more, visit www.startuprenegades.com