Understanding VC is a deep dive on how Venture Capitalists work. In this episode, I talk to Fred Seibert, founder of FredFilms and a serial media entrepreneur on his motto “Stay Original. Always.’, frameworks he uses to identify and nurture creative talent, his failed project - Jonny Quest cartoon series and decisions that led to it, how VCs assess startups and the opportunities for an independent storyteller today. He also shares the story of how Tumblr was created, why he invested in Tumblr, and how David Karp, founder of Tumblr ran board meetings.