Imagine a company was founded without any investors.  From day one, the owner shared the power of decision-making with the employees, the suppliers and the customers.  There were no written contracts, no fixed working hours, no bonuses, no offices, no advertising and no profits. Nearly 17 years later, the company still exists and still resolutely sticks to these rules. And yet, they sell to 200 cities, grow 10 per cent per year and sell 1.5 million bottles per year. 

Uwe Lübbermann (main moderator at Premium Cola) joins Huw Thomas in the studio to discuss the ‘impossible company’ and whether it is possible to transfer some of these ideas to other industries.