If you have spent anytime in the Los Angeles tech community, you’ve probably heard of Bernadette Irizarry. She started her Branding Firm, Velvet Hammer back in 2003, and has since then developed award-winning products and experiences for several well-known brands. In this episode she talks with us about the role of UX as a change agent.

UX-radio hosts podcasts about Information Architecture, User Experience and Design. Listen to inspiring conversations with industry experts. The purpose of this show is to educate, inspire and provide valuable information architecture and user experience resources.