In this conversation, Nils and Pietro Mingotti delve into the evolving landscape of SEO and digital marketing in the context of AI advancements. They discuss the emergence of Geo Engine Optimization, the impact of AI on search behavior, and the importance of authenticity in content creation. The dialogue emphasizes the need for marketers to adapt to new technologies while maintaining a human-centric approach to their strategies. Pietro shares insights on optimizing content for AI-driven search engines and the significance of understanding how large language models operate. The conversation concludes with a call to embrace change while prioritizing authenticity and human connection in marketing efforts.

Takeaways

AI is reshaping the way we access information and interact with search engines.
Geo Engine Optimization is a new label for existing digital marketing practices.
Understanding how AI models work is crucial for effective marketing strategies.
Authenticity in content creation is more important than ever in an AI-driven world.
SEO remains vital as AI tools increasingly rely on search engine data.
Marketers should focus on providing clear, concise, and extractable information.
The importance of human connection and empathy in marketing cannot be overstated.
Relying solely on AI for content creation can lead to mediocrity.
Technical SEO practices are still relevant and necessary for visibility.
The future of marketing lies in balancing technology with human authenticity.

In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.

Key Topics Covered:
• The challenge of building enterprise software that actually gets used
• Why user research isn't optional (and how to convince leadership)
• Navigating complex stakeholder needs across multiple markets
• The difference between building what management wants vs. what users need
• How to integrate with legacy systems while maintaining a great user experience
• Why "minimum lovable product" beats "minimum viable product"

What Makes This Different:
Alina shares candid insights about navigating 10+ stakeholder groups across multiple markets, while Nils reveals how Dinghy Studio's integrated approach to UX research, design, and development created a tool that field sales agents actually love using - all while working with legacy systems and tight deadlines.

Perfect for: Product managers, UX designers, developers, and anyone building enterprise software that needs real adoption.

Check out the full case study here: https://www.dinghy.studio/projects/continuous-testing-approach-for-sumup-s-field-sales-app/

The Timeless Principles of UX Design

What if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself?

In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from traditional African roundavels to today's digital interfaces. Discover why truly understanding your users has always been the cornerstone of exceptional design, regardless of the medium.

What You'll Learn:

• How traditional circular huts in Southern Africa demonstrate sophisticated human-centered design that predates modern UX terminology
• Five common UX research myths debunked—and why even small teams can conduct meaningful research
• A practical overview of essential research methodologies from surveys and interviews to card sorting and ethnographic observation
• How AI is revolutionizing UX research while raising important ethical considerations

Whether you're a seasoned designer or just beginning your UX journey, this episode offers timeless wisdom and practical insights to elevate your design approach beyond mere aesthetics to truly human-centered solutions.

Free UX Research Tool

Not sure which research methodology fits your specific challenge? We've created a free interactive tool to help you decide. Find the perfect research approach for your project: https://ndt8e377jjp.typeform.com/to/ncyLnUGR

Dinghy Studio is a UX design and web development agency that approaches digital products holistically—considering user research, experience design, digital sustainability, data privacy, and modern web technology to create the most effective and sustainable solutions for our clients.

Zusammenfassung
In diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen Auswirkungen des Internets auf den CO2-Ausstoß und praktische Strategien für die Erstellung nachhaltiger Websites. Die Diskussion betont die Bedeutung der Benutzererfahrung für die Minimierung des Energieverbrauchs und beleuchtet die wirtschaftlichen Vorteile nachhaltiger Praktiken in der Webentwicklung. In diesem Gespräch vertiefen Nils und Lorenz die Schnittstelle zwischen Website-Performance, Nachhaltigkeit und der Rolle von Technologie bei der Umweltbelastung.

📲 Bleiben Sie mit Dinghy in Kontakt:
🔗 Abonnieren Sie unseren YouTube-Kanal: https://www.youtube.com/@dinghystudio
🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/
🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/
🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/

Über den Autor
---
Hallo, ich bin Nils, Mitgründer und Leiter des Interaction Designs bei Dinghy. Mit über 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites brenne ich für die Schaffung großartiger digitaler Erlebnisse. Wir bei Dinghy glauben, dass außergewöhnliche UX durch die Synergie von Branding, Content-Strategie, Design und Entwicklung entsteht, die alle nahtlos ineinandergreifen.

Auf diesem Kanal zeige ich Ihnen, wie Sie herausragende Nutzererlebnisse für Ihre Kunden schaffen – mit praktischen, leicht verständlichen Anleitungen zu Wireframing, UI-Design, Stakeholder-Management, Usability-Tests, HTML, CSS und Frontend-Entwicklung.

Schlüsselwörter
---
Nutzererlebnis, digitale Produkte, Kundenzufriedenheit, Geschäftsrentabilität, Nutzertests, Forschung, Produktmarkttauglichkeit, Entwicklungskosten, Customer Lifetime Value, App-Store-Bewertungen, Marketingausgaben, Konversionsraten, Mitarbeitereffizienz, Produktfunktionen, UX, Design, Usability, Test, Persona, CSS, Produktentwicklung

📲 Bleiben sie in kontakt mit Dinghy:
🔗 Abonnieren Sie unser YouTube: https://www.youtube.com/@dinghystudio
🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/
🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/
🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/

Über den Autor
---
Hallo, ich bin Nils, Mitbegründer und Leiter des Interaktionsdesigns bei Dinghy. Mit mehr als 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites, bin ich leidenschaftlich über die Schaffung von großen digitalen Erfahrungen. Bei Dinghy glauben wir, dass außergewöhnliche UX aus der Synergie von Branding, Content-Strategie, Design und Entwicklung entsteht, die alle nahtlos zusammenarbeiten.

Auf diesem Kanal zeige ich Ihnen, wie Sie herausragende Benutzererlebnisse für Ihre Kunden schaffen können, und zwar durch praktische, einfach zu befolgende Anleitungen zu Wireframing, UI-Design, Stakeholder-Management, Usability-Tests, HTML, CSS und Frontend-Entwicklung.

In this episode, Nils discusses the latest EU digital regulations, focusing on the implications for businesses, particularly regarding compliance costs and the upcoming European Accessibility Act. He emphasizes the importance of integrating legal considerations into the design process to enhance user experience and navigate compliance effectively. The conversation also touches on the impact of algorithmic content on mental health and advocates for using RSS as a tool for a more curated and less stressful online experience.

In this conversation, Simeon Griggs discusses his journey from using WordPress to embracing headless content management systems, particularly Sanity. He emphasizes the importance of modeling content to reflect business needs rather than just website pages, and the necessity of involving all stakeholders in the content creation process. The discussion also covers the challenges of migrating from traditional CMS platforms and the benefits of a structured approach to content management. In this conversation, Nils and Simeon discuss the evolving landscape of content management systems, particularly focusing on the integration of generative AI and the importance of user feedback in development. They explore the challenges of digital transformation, the balance between using SaaS platforms and building custom solutions, and the future of web development as it becomes increasingly accessible to smaller organizations. The discussion emphasizes the need for effective communication and problem-solving skills in navigating these changes.

Summary

In this conversation, Nils and Daniel explore the impact of AI on user experiences, focusing on custom AI applications and their integration with data management systems. They discuss the mechanics of AI models, the importance of structured content, and the implications of data privacy when using public APIs. The dialogue provides insights into the evolving landscape of AI technology and its practical applications in business. In this conversation, Nils and Daniel explore the complexities of using AI in business, focusing on data sensitivity, model selection, and the importance of understanding context windows. They discuss the role of Retrieval-Augmented Generation (RAG) in enhancing AI applications and share insights on the future of user experience with AI technologies. The dialogue emphasizes the need for careful consideration when integrating AI into business processes, particularly regarding data privacy and the evolving nature of user interfaces.

📲 Keep in touch with Dinghy:
🔗 Subscribe to our YouTube: https://www.youtube.com/@dinghystudio
🔗 Follow us on Instagram: https://www.instagram.com/dinghystudio/
🔗 Follow us on LinkedIn: https://www.linkedin.com/company/dinghystudio/
🔗 Read our blog: https://www.dinghy.studio/blog/

About the author
---
Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.

On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.

Keywords
---
user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, AI, user experience, custom applications, data management, AI models, data privacy, LLMs, structured content, prompt engineering, machine learning, AI, data sensitivity, model selection, context windows, RAG, user experience, technology, innovation, machine learning, applications

Summary
In this conversation, Steffi Besselink, a GDPR, contracts, and AI lawyer, discusses the implications of compliance in software development, particularly in the context of GDPR and the upcoming EU AI Act. The discussion highlights the challenges businesses face in integrating compliance into their processes, the evolution of digital regulations in Europe, and the importance of understanding the implications of AGI. Steffi emphasizes the need for proactive planning and the potential consequences of neglecting compliance in product development. In this conversation, Nils and Steffi explore the evolving landscape of AI and AGI, discussing the implications of legislation, the divide in AI adoption among businesses, and the future of UI design. They emphasize the importance of data privacy and compliance in AI development, the need for collaboration between designers and legal teams, and the integration of legal perspectives in product development. The discussion highlights the challenges and opportunities presented by AI technology in various sectors.

Summary:
In this episode, we explore the transformative power of content warehouses and their role in driving business success. Using a real-life example, we demonstrate how two websites were seamlessly merged into one without incurring additional costs for the customer, thanks to a well-structured and integrated content warehouse. This discussion highlights the efficiency, scalability, and cost-saving benefits of leveraging content warehouses for modern digital needs.

📲 Keep in touch with Dinghy:
🔗 Subscribe to our YouTube: https://www.youtube.com/@dinghystudio
🔗 Follow us on Instagram: https://www.instagram.com/dinghystudio/
🔗 Follow us on LinkedIn: https://www.linkedin.com/company/dinghystudio/
🔗 Read our blog: https://www.dinghy.studio/blog/

About the author
---
Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.

On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.

Keywords
---
user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, content warehouse, website integration, digital transformation, cost-saving solutions, structured content, business success, content management, scalability, integrated systems, zero-cost project