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UX Principles: Cognitive Load and Effective Communication
Why should university websites use negative space and be simple in their design?
In Part Three of our series on UX Principles, Kristin and Joel chat about how excessive complexity and cognitive load can make for a poor user experience. When a potential student can’t figure out how to navigate a university website, they might associate that frustration with the institution itself, and abandon their plans to enroll.
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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By Joel Goodman and Kristin Van Dorn
5
11 ratings
Why should university websites use negative space and be simple in their design?
In Part Three of our series on UX Principles, Kristin and Joel chat about how excessive complexity and cognitive load can make for a poor user experience. When a potential student can’t figure out how to navigate a university website, they might associate that frustration with the institution itself, and abandon their plans to enroll.
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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