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UX Week 2007 | Going Mobile: How to Choose Target Platforms and Devices?
There are dozens of development platforms in the mobile sphere. And 1,700 different devices on the market, each with its own rendering idiosyncrasies. Of course you also have to contend with carrier influence and distribution. How do you choose which devices to target and which platforms to use for your application? Mobile phone and applications are shaped by The Carry Principle: the simple idea that the mobile phone is a personal communications device always with the user. This simple idea has profound impact on design, technology strategy, and product strategy.
In this session, you will:
* Learn how to identify and tackle issues concerning data freshness, application responsiveness, data availability, target device types and browser technologies.
* Create a distribution strategy that incorporates and addresses data gleaned from business models, market segmentation and user needs.
* Gain a working understanding of the benefits and challenges of different platforms, including Java ME, Flash Lite and SVG, BREW, WAP, XHTML, AJAX and SMS.
About Barbara Ballard
Barbara is the President and founder of Little Springs Design, a user experience consulting firm that specializes in serving the mobile industry. She has been working on mobile services, devices, websites and applications since 1998, helping Sprint launch such sites as MapQuest, Yahoo! and AOL.
Barbara contends that mobile user experience goes beyond simply designing for the small screen, and she regularly talks at Mobile Monday events to help industry developers and marketers improve their usability. She is also the author of Designing the Mobile User Experience, which was written specifically to help user-experience professionals make the transition to mobile.
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There are dozens of development platforms in the mobile sphere. And 1,700 different devices on the market, each with its own rendering idiosyncrasies. Of course you also have to contend with carrier influence and distribution. How do you choose which devices to target and which platforms to use for your application? Mobile phone and applications are shaped by The Carry Principle: the simple idea that the mobile phone is a personal communications device always with the user. This simple idea has profound impact on design, technology strategy, and product strategy.
In this session, you will:
* Learn how to identify and tackle issues concerning data freshness, application responsiveness, data availability, target device types and browser technologies.
* Create a distribution strategy that incorporates and addresses data gleaned from business models, market segmentation and user needs.
* Gain a working understanding of the benefits and challenges of different platforms, including Java ME, Flash Lite and SVG, BREW, WAP, XHTML, AJAX and SMS.
About Barbara Ballard
Barbara is the President and founder of Little Springs Design, a user experience consulting firm that specializes in serving the mobile industry. She has been working on mobile services, devices, websites and applications since 1998, helping Sprint launch such sites as MapQuest, Yahoo! and AOL.
Barbara contends that mobile user experience goes beyond simply designing for the small screen, and she regularly talks at Mobile Monday events to help industry developers and marketers improve their usability. She is also the author of Designing the Mobile User Experience, which was written specifically to help user-experience professionals make the transition to mobile.