Researching a product that has a clear function is relatively straight-forward. Researching connection, fun, or even just 'vibes', is a lot less so.

Kathryn leads research at Warner Music Group, and was previously a research leader at Instagram. These products are not used to accomplish a specific function, but rather to make people feel ways that are intuitively hard to research. Join Kathryn as she shares her insights on researching fun and connection.