Don't get us wrong, we love it when we're able to see ahead and prepare for our future research needs. But, in fast paced environments, the future is often uncertain, and so are the needs of our stakeholders. How can we be ready when a big research opportunity arises?

Watch as Gregg Bernstein, Sr. Director of Research at Hearst Magazines, teaches us about how to step aside from planned research and make the most out of opportunistic research.