
Sign up to save your podcasts
Or
One major critique of UX Research is that it's often "too obscure" to tie new insights back to the bottom line. How do qualitative insights translate into more growth or revenue for the company?
Molly and Lukas lead the research and experimentation teams at Booking.com, and they're here to share with you how they join forces to measure the impact of key qualitative learnings the research team uncovers.
4.2
55 ratings
One major critique of UX Research is that it's often "too obscure" to tie new insights back to the bottom line. How do qualitative insights translate into more growth or revenue for the company?
Molly and Lukas lead the research and experimentation teams at Booking.com, and they're here to share with you how they join forces to measure the impact of key qualitative learnings the research team uncovers.
77,769 Listeners
43,358 Listeners
59,004 Listeners
86,630 Listeners
110,567 Listeners
55,899 Listeners
59,193 Listeners
75 Listeners
11,791 Listeners
86 Listeners
106 Listeners
5,461 Listeners
1 Listeners
1,602 Listeners
693 Listeners