Often when we think of the outcomes from our work, it's focused on insights. Insights for PMs, insights for designers, insights for leadership. Danny has a different point of view.

What if instead of outputting insights, we thought of ourselves as setting standards. As researchers, we have the ability to set mental models for what's 'good' or 'efficient' or any other metrics that are important to our teams. If you're interested in hearing about this major research reframe, take a listen to Danny's talk.