If we're keeping it 100%, business leaders can struggle appreciating the value of UX. I mean, they sort of care, but what they really care about is something else entirely: growth.

With that in mind, how can we leverage the power of research to not only make experience better, but also drive growth? Lucky for us, Kakau and Carlos are design and research leaders at Nubank, running efforts on their respective growth teams, and are here to tell us all about it.