We hear a lot about population diversity across many areas: income, geography, interests, age, gender, and more. But, there's one that's rarely ever talked about: faith.

Out of the 7 billion people on the planet, there are billions of people who look to religion to inform their values, key decisions and behaviours. In this talk, Zoe gives us a primer on faith and how it should be understood in the context of our UX research practices.